rank on page 1 in 2023

Getting your website to Google page 1 in 2023 requires a combination of various search engine optimization (SEO) strategies, which include:

Conducting thorough keyword research: Identify relevant keywords and phrases that your target audience searches for and include them naturally in your website’s content.

Creating high-quality content: Publish informative and engaging content that is relevant to your audience and incorporates the identified keywords.

Optimizing website structure and performance: Ensure that your website has a user-friendly interface, loads quickly, is mobile-friendly and is easily navigable.

Building high-quality backlinks: Build links from reputable websites that relate to your industry and niche.

Engaging with your audience: Respond to comments and questions on your website and social media platforms to improve your brand’s online presence.

Utilizing social media: Create social media profiles and post regularly to engage with your target audience and increase brand awareness.

Utilizing local SEO strategies: If you have a local business, optimize your website for local SEO by adding your business to local directories, creating a Google My Business profile, and optimizing for local keywords.

Remember, SEO is an ongoing process that requires consistent effort and patience. It may take some time before you see significant results, but with the right strategies and persistence, you can achieve your goal of ranking on Google’s first page.

Rank for High Volume Keywords on Page 1

Ranking for high-volume keywords on Google page 1 can be a challenging task. Here are some strategies that may help:

Conduct extensive keyword research: Use keyword research tools to identify high-volume keywords related to your niche or industry. Select keywords that have high search volumes, low competition, and are relevant to your business.

Optimize your website: Ensure that your website is optimized for search engines by optimizing title tags, meta descriptions, headers, content, and images. Make sure your website loads quickly and is mobile-friendly.

Build high-quality backlinks: Focus on building high-quality backlinks from authoritative websites in your industry. This can be achieved by creating shareable content, guest posting, and participating in forums.

Create high-quality content: Publish high-quality content that is informative, engaging, and relevant to your target audience. Use keywords naturally within your content, and optimize your content for featured snippets.

Utilize social media: Build a strong social media presence and promote your content on social media platforms to increase engagement and drive traffic to your website.

Monitor your website’s performance: Regularly monitor your website’s performance using analytics tools such as Google Analytics to track your progress, identify areas for improvement, and make necessary changes.

site performance to rank in google page 1

Remember that ranking for high-volume keywords on Google page 1 requires a combination of SEO strategies, time, and effort. Be patient, consistent, and persistent in your efforts, and you may eventually achieve your desired ranking. Don’t Just Quit.

Perform a Tech audit of your website weekly

Performing a tech audit on your website can help you identify technical issues that may impact your website’s performance, user experience, and search engine optimization. Here are the steps you can follow to perform a tech audit:

Conduct a site crawl: Use a website crawling tool such as Screaming Frog to crawl your website and identify any technical issues such as broken links, missing alt tags, and duplicate content.

Check website speed: Use tools such as Google PageSpeed Insights or GTmetrix to check your website’s speed. Identify any issues that may affect loading times, such as large image sizes or slow server response times.

Analyze website structure: Check your website’s structure and hierarchy, including the navigation menu, header, and footer. Ensure that your website’s structure is user-friendly and logical.

Check mobile responsiveness: Check that your website is mobile-responsive and provides a seamless user experience on mobile devices.

Analyze website security: Check your website’s security, including SSL certification, HTTPS, and malware protection. Ensure that your website is secure and protects user data.

Review website analytics: Use tools such as Google Analytics to analyze website traffic, bounce rate, and user behavior. Identify any areas for improvement and take necessary actions to improve user experience and engagement.

Check website accessibility: Check your website’s accessibility and ensure that it is compliant with web accessibility guidelines.

By conducting a tech audit on your website, you can identify technical issues and take necessary actions to improve your website’s performance, user experience, and search engine optimization.

Create viral content

Creating viral content is a challenging task, but here are some tips to increase your chances of creating viral content:

Focus on the audience: Understand your audience’s interests and needs, and create content that resonates with them. Use language and visuals that speak directly to them. Use Sem rush or similar tools to identify your audience and geolocation.

Create shareable content: Develop content that people will want to share with their friends and followers. This could be in the form of a how-to guide, a listicle, or an infographic.

Use eye-catching visuals: Use high-quality images, videos, and graphics to make your content visually appealing and engaging. Use Canva, Snappa, or similar free tools to design eye-catching visuals.

Make it relatable: Make your content relatable by sharing personal stories or experiences that people can connect with.

Tap into emotions: Use emotions such as humor, awe, anger, or sadness to elicit a strong reaction from your audience.

Stay current: Stay up-to-date with current events, trends, and cultural phenomena to create content that is relevant and timely.

Use the power of influencers: Partner with influencers in your niche or industry to promote your content and reach a wider audience.

Optimize for SEO: Use keywords and optimize your content for search engines to increase your chances of it being discovered and shared.

Remember that creating viral content is not an exact science, and it takes time, effort, and experimentation. Keep testing and trying new things until you find a formula that works for your brand and audience.

 



March 22nd, 2023

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To get the entire benefits of Google Search engine, it’s no longer just about listing your Business/ enterprise on Google as there are new updates from google for there search engine algorithm, however, to get it rating better on Google.lets see how high your enterprise appears within the list of seeking results whilst a person makes a search using Google. The primary web page of a Google list is a very coveted place to be, as customers are unlikely to go looking farther than the first page of search consequences. right here are 5 tips to get your enterprise rating better in Google (Updated for 2020). Here are a few tips to boost your google rankings in 2020

1)Verify your Google My Business Information
The more Google have information about your business, the better it will have the capacity to precisely show your professional reference on the web. Ensure that your posting is finished and precise, including:

Business Information Including Contact Info and Website address. Incorporate all conceivable contact data including your address, phone number, photos and site with the goal that Google can give however much data as could be expected.

 

 

Working hours. Google tells clients if a business is open or shut and if it’s opening or shutting soon. Adding business hours to your posting can give potential clients the impulse to utilize your business.

Copyscape pass and original copy: Google will not help the cause for organizations with various telephone numbers or areas recorded for one genuine business. Get rid of the unnecessary and ensure all data composed is precise. Also, make sure all the content you submit to the search engine is Copyscape passed.

2) Make your Website Mobile Friendly: Smartphones and other cellular devices (Tablets,pads) are more prominent than any time in recent memory (and they are not going anyplace at any point in the near future), so advancing your site for portable isn’t only a pattern or a side alternative, similar to it may have been in years past.
Another reason why we are pointing this factor is that Google prioritizes mobile-friendly websites more on mobile Searches. So if your website is not mobile-friendly, chances are that it will not come up on searches. But don’t worry you can use this free tool by Google to check your website and you can get those errors fixed.

3) Better reviews Better rankings: Reviews not only help buyers in making decisions to buy a particular product or service but it also helps your website to rank higher in searches. So it’s better you start Tracking, monitoring and managing your reviews across all locations for all sites to boost the online presence of your business or Brand.

Generate Genuine Reviews On Multiple Online Review Sites Including.
3.1) Google Reviews
3.2) Yelp Reviews
3.3) Facebook Business Page reviews

4) Supreme On-Page SEO: When I say supreme On-page SEO that doesn’t mean you need to hire a professional to do that, you can do this! Yes doing on-page Seo is time taking as you need to perform the following actions

Initial Website Analysis
Website Structure Optimization
Website Speed Check & Optimization
XML Sitemap Creation
Robots.txt Creation
Javascript/CSS Minification
Microdata/Schema Code Integration
Goals & Sales Funnels Setup
Google Event Tracking Setup
Keyword Research & Analysis
Title & Meta Description Creation & Integration
Google Analytics Setup
Google Webmasters Setup
Resolving Redirection Issues
Image Optimization
Heading Tags Optimization
Google Penalty Check & Optimization
Google Page Speed Insights Optimization

5) Categorize Your Business: When you initially do a Google and Google Maps listing, you have the choice of including an essential industry class, or “watchword” to portray your business.

What numerous entrepreneurs don’t know is that you can indicate five extra classifications. You should make utilization of every one of the five of these. Your essential class ought to be the fundamental order for your business (ex: real estate agent, eatery), while the staying five classifications should join nearby SEO watchwords that go about as extra descriptors (ex: New York real estate broker, Delhi heights Restaurant).

If you have a Google listing, I can check to make sure that you have all of these things in order to get Google putting your business on the first page of Google Maps.

Also read – how your e-store can help you earn



August 13th, 2019

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e-Commerce, also known as e-Business,E-store/shop or electronic business, is simply the sale and purchase of services and goods over an electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.

There are diverse online business sites for each field. The most well-known sort is retail offering, yet there are numerous others as well, similar to sell sites, business-to-business administrations, music entrances, consultancy sites, back administration sites, and so forth

There are two types of eCommerce websites:

    • > Regular Online Store- Like Adidas E-shop
    • > Multivendor eCommerce Store- Like Amazon, Alibaba etc

Multi-vendor and regular eCommerce stores have few properties that make
each of them suitable for certain audiences and sellers. There are
multifarious features that increase the overall scale of business as
well as profits and make multi-seller platforms a better option than a
single-seller store.

 

What is required to set my E-commerce shop ?

Now if you are reading the article above this must be the obvious question in every readers mind,So lets list what all is required to setup a ecommerce website.

Build Technology/Platform or CMS
First of all, we need to decide the platform or Technology which it is highly scalable & customizable to set up our website.The best eCommerce platform contenders
Shopify (www.shopify.com)
WooCommerce (www.woocommerce.com)
Magento (www.magento.com)
Bigcommerce (www.bigcommerce.com

Admin backend
A robust backend admin panel for dynamic & efficient user management, account management & content management.
Integrated payment gateway
Popular payment gateway like Stripe and PayPal, or any other preferred gateways that have multiple payment options, must be integrated into the eCommerce website for performing safe & secure online transactions.
Unique seller dashboard
The sellers must be given a unique dashboard to manage their products and delivery from this panel.
Physical/Digital products
We must have an option to upload any types of products on the website based on which the shipping methods and transactions are designed.
Native Android/iOS apps
Native Android & iOS Apps, which is regarded quite useful for users to search, place orders, & track their orders on the go.
Multiple revenue modes
Get the best out of your eCommerce business by setting up multiple revenue channels like featured listing and subscription model for a consistent revenue flow.

What is the monthly cost to own and operate an E-commerce basic website?

The monthly costs associated with a basic e-commerce website that is self-hosted can be as low as $5-$10 per month. Don’t go for the $1-$2 range as they are not very stable in my experience.

For Starters, Get the website built in WordPress Woocommerce or Opencart and ask the web developer to upload it on a web hosting account that you have purchased from companies like GoDaddy or any other hosting provider(I love Ipage which is cheap and provide very good customer support)

Still need any help? I would love to answer all your questions and help you setup your very own E-commerce store-  Reach me here 


January 24th, 2019

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The advanced Digital Content promotion today is in charge of a considerable lot of the things we see today on the web. All organizations from little to huge scale utilize advanced promoting to be in the race to prevail with regards to standing out enough to be noticed. Getting a major social effort and commitment are maybe the most ideal path for organizations to fabricate a brand and produce income by lead age. A few advanced promoting patterns, systems, and stages are as yet going development and are achieving client commitment levels impractical previously. Computerized advertising is client-centered and there have been a few headways and changes in the region in 2018 to accomplish their objectives by 2019. Be that as it may, what’s in store for 2019?
How about we discover Latest Digital Marketing Trends in 2019 :

Instagram live stories

Instagram live stories are taking Instagram by the tempest! Despite the fact that the idea of live stories is more pervasive with the technically knowledgeable age, a lion’s share of the clients are more dynamic on Instagram when contrasted with other internet based life channels. In spite of the fact that Snapchat began the idea of stories, Instagram is ahead in the diversion because of the idea of its stage. With influencers, big names, organizations, and brands needing to boost their activity and introduction, most profiles are available to people in general and are subsequently more inclined to get pursued by outsiders.

Instagram has record no of users and Posts including Stories as comapred to other social Media.

With live stories, people and associations have the chance to draw in with its group of onlookers progressively. The idea of stories takes a shot at the premise of interest and shortage. Live recordings summon a sentiment of interest to comprehend what someone doing progressively; while the prospect of never having an opportunity to see it following 24 hours makes it enticing to check!

Use of Artificial Intelligence for Smart Marketing

Artificial Intelligence is innovation at an extremely quick pace. From Google’s Self-Drive autos to Tesla’s battery driven autos, computerized reasoning is good to go to make our lives simpler with headways in innovation. Before we know it, man-made reasoning will be a major piece of our lives and 2019 will be its start. In 2019 we can hope to see the man-made reasoning in regions, for example, promoting, web-based shopping, client care and significantly more! Organizations and organizations will begin to fuse computerized reasoning into their day by day procedures, for example, helping clients to make a buy, or noting questions like what, when, where and why.

Man-made consciousness may not make a major passage as apparatus or robots, however, will break into the working of programming’s and calculations to encourage organizations and organizations to achieve new statures of progress.

From Google’s Rank Brain and Voice Search to personalized Amazon recommendations, Artifical Intelligence is changing the face of today’s digital landscape. According to stats Voice search is trending and Ease of Access way of most of the Internet users these days.

Video Marketing and Advertising

There’s something about Videos that makes it all the more enticing to watch. With all the composed and visual substance accessible on the web at the present time, video content is taking the web by the tempest! From live stories and 360 recordings to boomerangs and time slips, people, brands and organizations have encountered achievement in connecting with their clients through recordings. This type of substance is being embraced by an ever increasing number of individuals as they understand how individuals are drawn more towards watching movement than a still picture. The way that a video is a moving picture involves significantly more than a photo or designs and is effortlessly reasonable makes it more interactive and fascinating. 2019 will observer a flood in client produced video content. An extraordinary marker of the move towards video substance can be seen in Instagram and Snapchat patterns of stories and live stories.

Chatbots:

Chatbots are new tools from Internets giants like Facebook Messenger, Google etc that too being utilized seriously. From craftsmen, organizations to associations all have built up their chatbots to tailor the showcasing knowledge for their clients. They’re produced utilizing man-made brainpower which learns with more utilize and use rest of the upsides of man-made consciousness. Big Brands has effectively built up its chatbots stage Kik that draws in the network and prescribes what the client may like in light of the machine learning idea and gives out customized substance to the client from the business. More than 1.8 million messages have just been traded on the stage and it indicates the colossal potential for the organization and the idea of different organizations.

Chat-bots will soon replace the manpower that companies were using for there customer support. Chatbots are getting increasingly customized constantly and will before long supplant human client administrations. These bots are customized to adjust to a discussion and express and summon feeling. The expanding interest for giving help to clients at their simplicity has requested the substitution of people by machines that are fit for answering to clients and can give an answer for an issue.



January 20th, 2019

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Start Up

Entrepreneurs do not have a huge amount of money to spend on advertising in the early stage of their startup. The startup businesses face many challenges. However, this does not mean that there are no other ways to promote a startup business.
Earlier there were only a few and expensive ways to promote the businesses through advertisement in newspaper, magazine and broadcasting products on television. But the startup businesses do not have the finance to pursue such promoting methods. But not to worry!
Todays, there are a lot of other options available on the web to market your startup business. All you need is to know where to look. In this article, we will discuss some ways of promoting your startup in order to garner more customers.

Here are some tips on how to promote a startup business:

1. Email Marketing: Nowadays, the Internet is taking over everything. As commerce has been changed into E-commerce and businesses are now startups. Also, it seems that Emails have taken over social media. Therefore, a good Email marketing strategy for startup businesses or new product launch is crucial.
There is no need to spend time on writing and sending an email. You just need to set up an assortment of automatic email campaigns which are designed to upsurge the revenue. In fact, an Email advertising campaign for the startup businesses helps you overcome a lot of hurdles like reaching larger spectators.

2. Search Engine Optimization: Although it takes time to get going, still SEO is one of the effective marketing strategies for startups. According to a report, about 80 percent of people use searches to influence their buying decisions. SEO is a good cost-effective way of promoting and gaining customers for Startup industry without affecting its finance and investment. Hence, being easily accessible through the search engine is important for a startup business.

3. Affiliate Marketing Program: Being a startup you do not have that much cash to hire marketing personnel. Here, adding an affiliate program to your startup marketing strategy can be beneficial. This program will enable other professionals for your startup promotions for some commission.
Affiliate marketing program work by creating a custom URL for people promoting your startup. They can share this link on different social media sites and in YouTube videos too.

4. Referral Marketing: It is one of the oldest methods to promote a startup business. This is also known as word of mouth marketing which is about getting individuals to talk about your business.
Today, entrepreneurs can use the web in order to drive more referral marketing. This marketing method allows individuals to attract more people. Furthermore, the web makes it easier for individuals to share information about your startup and allow you to track its impact.


5. Blogging : The Business blog is an advertising channel that helps support business startups. It is an easy and inexpensive way to boost the online presence of businesses, drive traffic and enhance marketing efforts. Moreover, a blog post is one of the best startup marketing ideas, even beforehand entrepreneurs have a product or service.

6. Instagram : Instagram has around 400 million active users and its visual focus is perfect for promoting businesses. Tycoons can reach droves of people around the world instantly. You can utilize the power of Instagram in several ways to promote your startup. For instance, businesspersons can share stop motion videos, run a contest and access influential Instagram accounts and ask them to share their business information.

Instagram
7. YouTube : YouTube offers a great resource to promote a startup business on the web. If individuals focus on creating convenient video tutorials, they will reach a huge amount of people. You should have to focus on adding value rather than an emphasis on generating more profit.

8. Business Listing Sites : You should list your startup company on business listing sites such as Yahoo Local and Google Local. Listing your business on these sites is a great way to provide public details like company address, working hours and other useful information about the business. Make sure that you keep the promotional activities for startups up to date.

9. Run a Contest: Running a contest is an easy and affordable way to get your startup in front of a lot of potential customers simultaneously. Yet, you have to avoid some common mistakes while running a contest in order to promote your business. All you need to plan appropriately so that more and more people enter your contest.
Wrapping Up
Today, there are around one billion sites floating on the Internet. Hence, it is a great challenge for every startup to be found and stand out. Above said are some ways to promote a startup business. Following these ways will help entrepreneurs to boost the sale and gain profits without spending a huge amount.



June 14th, 2018

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Social Media Marketing- Anchit Sood

Before we start, Let’s discuss – What precisely is Social Media Marketing and what does it involve?

With the many thousands, or millions, of present and planned clients investing energy in interpersonal interaction destinations like Facebook, Twitter, GooglePlus, LinkedIn, Pinterest, and YouTube, among others, organizations stuck to this same pattern to advertise their brands – and that brought forth the idea of web-based social networking promoting.

Online networking showcasing alludes to the way toward picking up site activity or consideration through web-based social networking locales, as it was characterized in Wikipedia. Online networking advertising programs generally fixate on endeavors to make content that pulls in consideration and urges perusers to impart it to their interpersonal organizations.

Before you start with social media marketing (or any form of marketing, for that matter) it’s important to set the right objectives and expectations. And social media marketing is doomed to fail if it’s not aligned well with your existing business goals and overall marketing strategy.

The fundamental things to consider are: being a social organization, indicating straightforwardness, getting faculty inspired, augment the organizations’ online networking impression, and so forth.

Before relegating spending plan and designating assets an organization should first be made online networking prepared- A Full proof plan for Targeting Social Media Marketing. This must be finished by an outside mentor that enables the organization and its administration to adjust to better approaches for considering.

It is just once an organization understands that there is more than a glimpse of a larger problem that they can begin thinking about relegating spending plan and designating, the right, assets.

Not exactly what you needed, but rather perhaps what you required.

So How much should I spend?

You can pay literally as little or as much as you want for your social media marketing activities. However, there are many simple marketing strategies which you can do yourself on the various social media channels to save you some money. The most efficient way of using outside services for your social media marketing is for you to do as much as possible yourself and then use your marketing budget to pay for services out of your skills set.

Accomplishment via web-based networking or what we call social media marketing media isn’t characterized by the number of preferences your business gets. While engagement assumes a vital part of online networking showcasing, unmistakably that is insufficient. It just makes you another brand.

Figuring the ROI is an unquestionable requirement for anticipating paid advancements. Distinguishing the correct web-based social networking system is similarly as imperative. Facebook may be the mightiest of web-based social networking however one needs to distinguish the system with client section center. On the off chance that you are a form blogger, unmistakably Pinterest is the correct stage wherein clients share and participate in visual substance. So is Instagram for travelers and foodies.



April 10th, 2018

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Block Chain

How Is BlockChain Representing the Future of Commerce?

The blockchain is a game changer for Financial institutions (from real-time transaction to reducing fraud) across the world. In fact, almost all the institutions are intricate in blockchain relevant initiatives emphasis, Anchit Sood CEO and founder of Reputation Savvy.

The blockchain technology offers a permanent, irreversible and incorruptible record which means it does not leave any room for fraud throughout the supply chain.

Actually, the blockchain is initiated as the basis of cryptocurrencies like bitcoin. However, the technology’s potential applications transform how commerce is led in the digital era. Hence, using blockchain technology, retailers can gain prompt mover advantage to more effectually cooperate and enhance belief across the supply chain.

Here, you can find how blockchain is transforming the commerce:

  •    Anti-counterfeiting: Counterfeiting is a major concern for brands. Actually, the value of the counterfeit market across the world is predicted to increase up to US$2.3 trillion by 2022. The encoded ledger system behind blockchain technology lets retailers create a digital passport for goods or services.

 BlockChain Transforming the Commerce

It will display the exact movement of products through all the way down from the origins to supply chain into the stores, says Anchit Sood reputation savvy. Furthermore, this gives peace of mind to retailers about the authenticity of products or services they are vending to third-party distributors. In reality, the blockchain technology will generate trust and a level of transparency between manufacturer, supplier, distributor, and customer.

  •   Review Verification: In the modern era, the digital word spreads faster. And reviews and endorsements have become essential in everything reliant on web searches. Customer’s reviews are the influential form of word of mouth as they are written by buyers after purchase.

Nowadays, 80% of individuals read consumer reviews earlier making a buying decision. Commerce can use blockchain technology to enable realness of reviews of products or services.

  •   Efficiency Improvement: As all sectors continually facing rising cost, the blockchain technology can improve the efficacy. According to Anchit Sood reputation savvy, the tracking ability of this technology is the key here.

As individuals can track the movement of goods, this will help in driving intuitions and optimize stock administration as well as sales estimating, which has cost advantages.

  •   Loyalty: Today’s, customers have become more flighty and more dealers are failing to recognize the full potential of their allegiance programme. Incorporating the blockchain into a loyalty scheme means store owners can get reward instantly after they make a deal.

Moreover, the loyalty rewards can also be transferable to other individuals in a secure way. Along with this, it also permits customers to share their brand experience with friends and family.

  •    Payment Technology: In this digital era, digital wallets are popular among the customers who are outward the old-style banking system. But cryptocurrencies can also play similar role says, Anchit Sood CEO of Reputation Savvy. Furthermore, it is a good option for businesses looking to pay fewer commissions to recompense providers like MasterCard and Visa.

Bottom Lines

Here, Anchit Sood has shared his thoughts about blockchain technology. The entrepreneur is the director of World’s local web company “Websetters”. As a director of reputation Management Company, he provides guidance for businesses on transformative solutions required to remain competitive in this digital era.



April 3rd, 2018

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Freshers are like flower buds that can become beautiful flowers if we take good care

The corporate world is changing and while some companies are and will likely remain stuck in the stone-age (I’m praying for them), many are adopting a fresh perspective when it comes to their greatest assets.

FIRST GOLDEN RULE FOR FRESHERS – NEVER GET DISAPPOINTED “Intelligent, successful, attractive people can be intimidating. They force us to hold a mirror to ourselves; we can be disappointed, jealous or inspired toward personal growth.” This is where we have to stand up and pick up the positive things rather than getting disappointed and not Trying.

It is very difficult for the fresh graduates to get in.There are some certain observations;

1. Fresher’s aimed at very high salaries and companies.

2. Don’t have exposure to the market and professional life, Immediately after a cool lifestyle at college.

3. Reluctant to start their careers with low salaries and more demands.

The same happened to my friend when he left business school. With dreams of Ideal MNC and handsome salary.

To get something in your life you have to work really hard.As a friend, I want to convey something to you.

Don’t go or set your priority for the big name or Big Brand. Start your carrier at the company (No matter big or Small) available to you at first and It will help you to Kickstart your Career. Stick to the company for a while and after sometime when you learn through experiences and life in an Organisation, companies will follow you. Normally MNC’s hire freshers as MTO’s, internees etc, But the big boots are filled up with the experienced person in the same field and again no matter how big or small company or Organisation.

Pressure – It varies from project to project and profile to profile. Few might get into a relaxing project while others will have to sweat. Keep one thing in mind, initial two years are very important. The more you learn the easier it gets to grow in the coming years. Don’t feel jealous of those who are sitting in cafeterias. The difference will be visible very soon

For initial 4–5 months’ you are understanding the trade of business, Your role, and your specialty. “The transition from Campus to Corporate is not always pleasant. So be prepared to come out of your comfort zone.”

Do not expect too much money initially as that is the byproduct of your hard work and commitment.

As a CEO of an IT Company (Websetters), I guess your salary and employment depends upon these factors :

1) The institute you pass out from 20%
2) Your previous and lifestyle experience 20%
3) Your Graduation Degree 15%
4) The Profile you are recruited for 25%
5) The Company Recruiting you 15%
6) The City where you would be posted 5%


Conclusion: The Catch

*) Be up-to-date with the current trends and buzz words
*) You have to keep on upskilling yourself because the industry is growing multifold and senses stagnancy when people refuse to ‘upgrade’
*) Put your running shoes on – You need to learn to be on your toes
*) You need to be patient in dealing with the big bad world out there
*) Don’t play politics but do not be silent victims of one
*) It is extremely important not to carry your work home or bring your home to work. In other words, from the beginning itself, learn to keep your professional and personal lives separate
*) It is good to be competitive but not jealous
*) It is time to put the theoretical knowledge to practical use now! Buck up…



March 26th, 2018

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Anchit Sood

Usually, entrepreneurs feel like the deck is stacked against them when it comes to the digital world. Maybe you do not have the same finance like your competitors. Then how is it possible to drive traffic. Here, you can get the answer. A lot of ways to drive traffic to your website are there.

The technique like social media marketing, SEO, email marketing, affiliate marketing, and blogging are some common method for generating website traffic. These methods are useful for improving your online visibility.

Following are some tips website Business owners should focus on:

1. Emphasis on On-Page SEO:

Search for the keyword is what you can incorporate into your page. The keywords must be based on audience research. Moreover, do not try to stuff your website page with too many keywords because it can hurt the ranking. You should use tools like Google Trends in order to find buzzwords, audiences are interested in. Incorporate keywords in:

  • Headings
  • Subheaders
  • Body copy
  • Links
  • Image alt text.

2. Content Marketing:

This is one of the best ways to drive traffic to your website. You should write blog posts, upload videos on YouTube, use Instagram with stories, create pdf etc. The more informational content (which incorporate relevant keywords) you publish, you will be on top in Google ranking. In fact, content is one of the valuable assets of a business.

3. Affiliate marketing:

Another best method to get traffic to your site. In this process, your business is promoted by individuals who are your affiliates. Actuality, other will promote your product or services in order to get the commission on a purchase. Affiliates use different methods to advertise your business like:

  • Email marketing
  • Blog posts
  • Paid traffic
  • Reviews and other.

4. Google Keyword Planner:

Your search for ways to drive traffic to your website will always bring you to this tool. Google keyword planner help website owners optimize their content. Furthermore, this tool helps you in finding keywords to focus on while creating content, writing blog posts and building out the website. Using Google Keyword Planner ensures that customers can easily find you and bring more clicks to your website.

5. Blog Commenting:

Another option to generate traffic to your website is blog commenting. All you need to do is to find the websites that post content relevant to your niche. While leaving a comment, make sure that you add something worthy to the discussion.

Moreover, if someone posts a question, you should take time to answer it. It will show your expertise in the particular niche and encourage individuals to click on your name and visit your site.

Conclusion

The above said are a few useful ways to drive traffic to your website. Along with these tactics, website owners can also create resources such as podcasts, infographics, and webinars. In fact, you can also organize social events. There are endless possibilities to drive traffic to your website.



March 19th, 2018

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Startup - Anchit Sood

Entrepreneurs do not have a huge amount of money to spend on advertising in the early stage of their startup. The startup businesses face many challenges. However, this does not mean that there are no other ways to promote a startup business.
Earlier there were only a few and expensive ways to promote the businesses through advertisement in newspaper, magazine and broadcasting products on television. But the startup businesses do not have the finance to pursue such promoting methods. But not to worry!
Todays, there are a lot of other options available on the web to market your startup business. All you need is to know where to look. In this article, we will discuss some ways of promoting your startup in order to garner more customers.

Here are some tips on how to promote a startup business:

1. Email Marketing: Nowadays, the Internet is taking over everything. As commerce has been changed into E-commerce and businesses are now startups. Also, it seems that Emails have taken over social media. Therefore, a good Email marketing strategy for startup businesses or new product launch is crucial.
There is no need to spend time on writing and sending an email. You just need to set up an assortment of automatic email campaigns which are designed to upsurge the revenue. In fact, an Email advertising campaign for the startup businesses helps you overcome a lot of hurdles like reaching larger spectators.

2. Search Engine Optimization: Although it takes time to get going, still SEO is one of the effective marketing strategies for startups. According to a report, about 80 percent people use searches to influence their buying decisions. SEO is a good cost-effective way of promoting and gaining customers for Startup industry without affecting its finance and investment. Hence, being easily accessible through the search engine is important for a startup business.

3. Affiliate Marketing Program: Being a startup you do not have that much cash to hire marketing personnel. Here, adding an affiliate program to your startup marketing strategy can be beneficial. This program will enable other professionals for your startup promotions for some commission.
Affiliate marketing program work by creating a custom URL for people promoting your startup. They can share this link on different social media sites and in YouTube videos too.

4. Referral Marketing: It is one of the oldest methods to promote a startup business. This is also known as word of mouth marketing which is about getting individuals to talk about your business.
Todays, entrepreneurs can use the web in order to drive more referral marketing. This marketing method allows individuals to attract more people. Furthermore, the web makes it easier for individuals to share information about your startup and allow you to track its impact.

5. Blogging : The Business blog is an advertising channel that helps support business startups. It is an easy and inexpensive way to boost the online presence of businesses, drive traffic and enhance marketing efforts. Moreover, a blog post is one of the best startup marketing ideas, even beforehand entrepreneurs have a product or service.

6. Instagram : Instagram has around 400 million active users and its visual focus is perfect for promoting businesses. Tycoons can reach droves of people around the world instantly. You can utilize the power of Instagram in several ways to promote your startup. For instance, businesspersons can share stop motion videos, run a contest and access influential Instagram accounts and ask them to share their business information.

7. YouTube : YouTube offers a great resource to promote a startup business on the web. If individuals focus on creating convenient video tutorials, they will reach a huge amount of people. You should have to focus on adding value rather than an emphasis on generating more profit.

8. Business Listing Sites : You should list your startup company on business listing sites such as Yahoo Local and Google Local. Listing your business on these sites is a great way to provide public details like company address, working hours and other useful information about the business. Make sure that you keep the promotional activities for startups up to date.

9. Run a Contest: Running a contest is an easy and affordable way to get your startup in front of a lot of potential customers simultaneously. Yet, you have to avoid some common mistakes while running a contest in order to promote your business. All you need to plan appropriately so that more and more people enter your contest.
Wrapping Up

Todays, there are around one billion of sites floating on the Internet. Hence, it is a great challenge for every startup to be found and stand out. Above said are some ways to promote a startup business. Following these ways will help entrepreneurs to boost the sale and gain profits without spending a huge amount.



March 8th, 2018

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