Explained – Who, What, Why, & How of Digital Marketing ?

digital marketing explained
Marketing has always been about connecting with your audience at the right time and place. 
Today, that means meeting them where they already spend their time: on the internet.
Enter digital marketing or any type of marketing that exists online.
frequently discuss inbound marketing as highly effective method of attracting, engaging, and delighting customers online. 
But still get lot of questions about digital marketing from people all over the world. 
So decided to respond to them. 
Read on to find the answers to each question, or continue reading to learn about how digital marketing is done today.

What is Digital Marketing?

Digital marketing, also known as online marketing, encompasses all marketing efforts conducted via the internet. Businesses use digital channels to connect with current and prospective customers, such as search engines, social media, email, and other websites. 

A seasoned inbound marketer may argue that inbound marketing and digital marketing are nearly identical, but there are some subtle differences. And through conversations with marketers and business owners in the United States, United Kingdom, Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are perceived around the world.

What is a company’s definition of digital marketing?

At this point, digital marketing is critical for your company and brand awareness. Every other brand appears to have a website. And if not, they have a social media presence or a digital ad strategy. Consumers now expect and rely on digital content and marketing as a way to learn about brands. You can get creative and experiment with a variety of marketing tactics on a budget because digital marketing has so many options and strategies.

The use of numerous digital tactics and channels to connect with customers where they spend the majority of their time: online, is what digital marketing is all about. The best digital marketers understand how each digital marketing campaign contributes to their overall goals. Marketers can also support a larger campaign through free and paid channels, depending on the goals of their marketing strategy.

There are several significant advantages to using digital marketing:

  1. You can target only the prospects who are most likely to buy your product or service.
  2. It is less expensive than outbound marketing methods.
  3. Digital marketing levels the playing field in your industry, allowing you to compete with larger brands.
  4. Digital marketing can be measured.
  5. A digital marketing strategy is easier to adapt and change.
  6. Digital marketing can boost your conversion rate and lead quality.
  7. With digital marketing, you can engage audiences at every stage.

Activities in Digital Marketing

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing
  11. Sponsored Content
  12. Search Engine Marketing (SEM)
  13. Instant Messaging Marketing

How to Do Digital Marketing

  • Interacting with your prospects and finding out what they need will bring leads.
  • Digital technology allows you to connect with anyone and anywhere since there are no geographical boundaries
  • Digital marketing services make personalization simpler – target the right audience at the right time
  • Every step of the buying process should be communicated to your prospects
  • Increase customer reach and save money
  • Create brand loyalty by getting to know your audience and driving engagement. Learn from the power of customer loyalty programs.
  • Easy and instant tracking and monitoring of marketing responses

Is digital marketing effective for all businesses?

Digital marketing can benefit any company in any industry or any size. Whatever your company sells, digital marketing still entails creating buyer personas to identify your audience’s needs and producing valuable online content. That is not to say that every business should implement a digital marketing strategy in the same way.

Digital B2B Marketing

If your company is a business-to-business (B2B), your digital marketing efforts will most likely revolve around online lead generation, with the ultimate goal of getting someone to speak with a salesperson. As a result, your marketing strategy’s role is to attract and convert high-quality leads for your salespeople via your website and supporting digital channels.

Aside from your website, you’ll most likely choose to focus your efforts on business-focused channels like LinkedIn, where your target demographic spends time online.

Digital Marketing for Consumers

Depending on the price point of your products, the goal of your digital marketing efforts if your company is business-to-consumer (B2C) is likely to attract people to your website and have them become customers without ever speaking to a salesperson.

As a result, you’re probably less likely to focus on ‘leads’ in the traditional sense, and more likely to focus on creating an accelerated buyer’s journey, from the moment someone visits your website to the moment they buy. This often means that your product will appear in your content earlier in the marketing funnel than it would for a B2B company, and you may need to use stronger calls-to-action (CTAs).

Channels like Instagram and Pinterest can often be more valuable to B2C companies than business-focused platforms like LinkedIn.


September 5th, 2022

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